PART 3：關(guān)于Kelly Hoppen家居配飾品牌

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Kelly Hoppen

　　1. 這次來中國，是為了推廣你的Kelly Hoppen品牌嗎?會在國內(nèi)哪些城市銷售?你的產(chǎn)品是面向什么樣的人群?

　　K: 現(xiàn)在我正在環(huán)游世界通過演講等形式來發(fā)表我的家具系列和其他不同的產(chǎn)品。我非常高興的說,我有幸在很多很棒的國家做推廣,但現(xiàn)在有數(shù)不清的會議, 訪問, 演講和宴會日程。我的家具系列產(chǎn)品目前在國內(nèi)是由亞力山卓家具集團(tuán)所獨家代理,而我這次來的主要目的也是為了我的品牌作推廣,讓更多喜歡我的風(fēng)格,甚至是喜歡我的消費者知道這個品牌,而此次的行程我也非常滿意。我沒有特定的目標(biāo)消費群體, 而是面向所有不同年齡層次及品位喜愛我的風(fēng)格并夢想住在我所設(shè)計的住宅里的人。

　　2. 你的產(chǎn)品設(shè)計的很簡約，但又不是德國式的極簡，造型簡單之余透著優(yōu)雅的品質(zhì)感，你覺得你的這種設(shè)計風(fēng)格，能不能代表英國式的產(chǎn)品設(shè)計風(fēng)格?

　　K: 我很肯定的將我的設(shè)計風(fēng)格定義為 “東方遇見西方”。身為英國人我深感自豪,而且在家具系列中我設(shè)計了英國國旗的箱子來展示英國的傳統(tǒng)。今年即將到來的皇室婚禮也表達(dá)了英國是怎樣一個令人驕傲的國家。

　　3. 感覺你很喜歡木制品，是不是亞洲的文化(比如：禪)曾帶給你一些靈感?你是怎么看待這些來自亞洲來自中國的文化元素的?

　　K: 在我的一生中東方對我的影響很大。我非常喜愛平靜自然的風(fēng)格,我很信仰風(fēng)水, 我的風(fēng)水師年前還準(zhǔn)備了我們的辦公室。

　　4. 你的產(chǎn)品大多采用天然材質(zhì)(藤、亞麻、羊絨等)，這些材質(zhì)加重了你作品的優(yōu)雅感覺。你個人有沒有最喜歡的哪一種材料?

　　K: 我熱愛運用自然的材料, 因為它們會帶給產(chǎn)品乃至整個房間完全不同的感受。我還特別將天然珊瑚應(yīng)用在我與 “Bleu Nature”合作的家居飾品系列中。

　　About Kelly Hoppen

　　Designer, Entrepreneur, Author and Educator

　　As an independent 16-year-old with a relentless passion for design, Kelly Hoppen was given the opportunity to design a family friend’s kitchen. This modest commission not only created a teenage entrepreneur, it kick-started one of the most celebrated and extraordinary careers in the design industry.

　　Kelly is honoured to be the recipient of copious design awards and the proudest point in her career to date came in 2009, when she was made an MBE for her services to interior design. She puts her stamp on the homes, yachts and jets of private clients, as well as select commercial projects the world over, including hotels, restaurants, offices and aircrafts. One of her most recent projects is a collaboration with Pearl Motor Yachts.

　　With 37 years’ experience at the forefront of the industry, publishers and businesses continually seek Kelly’s unparalleled expertise, allowing her to indulge her entrepreneurial instincts. Kelly is the author of eight design books to date.

　　Devoted to making her design ethos accessible to the masses, Kelly shares her extensive knowledge in her popular Kelly Hoppen Design School. She is currently one of the dragons in the BBC2 series of Dragons Den, helping new entrepreneurs to reach their dreams.

　　A dedicated supporter of good causes and the championing and nurturing of younger and older British entrepreneurs, Kelly is an ambassador for the Princes Trust and the Princes Initiative for Mature Enterprise. Kelly is also a proud ambassador for the Government’s GREAT campaign and works with UK Trade & Investment mentoring small and medium sized businesses.

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